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COVER LETTER UPWORK EXAMPLE — WRITER & CONTENT CREATOR
Provided by RoboApply | roboapply.jobs
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INSTRUCTIONS:
Replace all [bracketed] fields with your own information.
Keep your final proposal between 100–200 words.
Personalize at least two lines to match the specific job post.
Do not leave any brackets in the final version you send.

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TEMPLATE
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Hi [Client First Name or "there"],

Your post about [specific content need from the job post, e.g.,
weekly blog posts for a SaaS brand, product descriptions for an
e-commerce store] caught my attention. I have written [content
type, e.g., long-form SEO articles, email sequences, landing page
copy] for [type of client or industry, e.g., B2B tech companies,
health and wellness brands] and helped them [specific outcome,
e.g., increase organic traffic by 35%, improve email open rates
by 20%].

I specialize in [your niche or content style, e.g., conversion-
focused copy, research-backed articles, brand storytelling] and
deliver clean, ready-to-publish drafts within [your turnaround
time, e.g., 48 to 72 hours]. Every piece I write goes through
[your editing process, e.g., SEO optimization, plagiarism check,
brand voice review] before it reaches you.

I have three samples that closely match what you described. Happy
to share them or jump on a quick call to talk through your content
goals.

[Your Full Name]
[Your Upwork Profile URL or Portfolio Link]

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PERSONALIZATION CHECKLIST
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Before sending, confirm:

[ ] Opening line references something specific from the job post
[ ] Proposal does NOT start with the word "I"
[ ] You included one proof point with a real result or number
[ ] You named the client's industry or content type if mentioned
[ ] Proposal is between 100 and 200 words
[ ] Closing line has a specific, low-pressure next step
[ ] No brackets remain in the final version

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PHRASES TO AVOID
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- "I am writing to apply for this position"
- "I have a passion for writing"
- "I am a hardworking professional"
- "I look forward to hearing from you"
- "I have extensive experience in content creation"

Replace these with specific results, named niches, or direct offers.

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END OF TEMPLATE
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