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COVER LETTER UPWORK EXAMPLE — GRAPHIC DESIGNER
Provided by RoboApply | roboapply.jobs
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INSTRUCTIONS:
Replace all [bracketed] fields with your own information.
Keep your final proposal between 100–200 words.
Include a portfolio link early — design clients decide fast
based on visual proof, not descriptions of your work.
Do not leave any brackets in the final version you send.

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TEMPLATE
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Hi [Client First Name or "there"],

Your post about [specific design need, e.g., a brand identity
refresh, social media graphics, packaging design, pitch deck]
is exactly the type of project I focus on. I have designed
[deliverable type] for [industry or client type, e.g., DTC
consumer brands, tech startups, local service businesses] and
helped them [specific outcome, e.g., launch a cohesive visual
identity, increase social engagement through on-brand graphics,
redesign their pitch deck before a funding round].

I work in [your tools, e.g., Adobe Illustrator, Figma, Photoshop,
Canva Pro] and deliver [file formats, e.g., print-ready PDFs,
layered AI files, editable Figma components] with organized
layers and full source files included. My turnaround for a
project like yours is typically [your timeline, e.g., 3 to 5
business days] with [number] round(s) of revisions.

Here are three samples from similar projects: [portfolio link
or "available on request"]. Happy to talk through your vision
before I start.

[Your Full Name]
[Your Upwork Profile URL or Portfolio Link]

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PERSONALIZATION CHECKLIST
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Before sending, confirm:

[ ] You referenced the specific design type from the job post
[ ] Your design tools are named clearly
[ ] You included a portfolio link or offer to share samples
[ ] Deliverables and file formats are stated
[ ] Proposal is between 100 and 200 words
[ ] Closing includes a specific next step
[ ] No brackets remain in the final version

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PHRASES TO AVOID
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- "I am a creative and passionate designer"
- "Design is my life and my craft"
- "I can design anything you need"
- "I have a keen eye for detail"
- "I look forward to creating something amazing together"

Replace these with your actual style, tools, and relevant samples.

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END OF TEMPLATE
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